Cal Companion

This directory is dedicated to showcasing the top calendaring platforms and micro-niche services tailored for industry-specific use, with resources and affiliate tools to help business owners set up efficient, stress-free appointment systems.

Top Recommendation

Want a scheduling service that does it all for one small payment? Check out our highest recommendation.

SimplyBook.me

SimplyBook.me

SimplyBook.me Review: A Customizable Booking System for Service-Based Businesses

When you’re running a service-based business—especially in wellness, beauty, fitness, or healthcare—your scheduling tool should work with you, not against you. SimplyBook.me is one of the most flexible platforms available for managing bookings, building client trust, and streamlining your operations all in one place.

Unlike many “one-size-fits-all” schedulers, SimplyBook.me stands out for how much you can customize it to fit your exact industry and business flow.

Why SimplyBook.me Is Worth Considering

**1. It’s built for service professionals.**From massage therapists to personal trainers to clinics and salons, SimplyBook.me offers templates and workflows that cater to the nuances of appointment-based businesses. You can even create memberships, sell gift cards, and offer promotional discounts without needing extra plugins or tools.

**2. You can fully brand your booking experience.**Whether you want a standalone booking website or a widget that integrates with your existing site, SimplyBook.me lets you customize everything—colors, logo, layout, and even what fields clients see when booking.

**3. The client experience is polished and automated.**Clients can book online 24/7, reschedule or cancel if needed, and get automated confirmations and reminders by email or SMS. You can also collect reviews after a session, making follow-up a natural part of your workflow.

**4. It grows with your business.**Need to take payments up front? Add multiple staff calendars? Offer recurring sessions or group classes? SimplyBook.me offers all of these features—and you can turn them on or off depending on what you need.

**5. It integrates with what you're already using.**You can sync with Google Calendar or Outlook, take payments through Stripe, PayPal, or Square, and run sessions via Zoom or Google Meet. There’s even Zapier integration if you want to get advanced with automation.

Pricing Breakdown (as of 2025)

SimplyBook.me offers a free plan with up to 50 bookings per month and one custom feature included, which is ideal for solo business owners just starting out. Paid plans start at around $9.90/month and scale based on the number of bookings and custom features you need.

Plans are flexible, and you’re not locked into long-term commitments, which makes it easy to upgrade only when you’re ready.

Note: Prices may vary slightly depending on location or currency.

Who It’s Good For

  • Wellness professionals like massage therapists, acupuncturists, or nutritionists
  • Beauty and grooming professionals including stylists, barbers, and esthetician
  • Health service providers, including clinics or mental health practitioners
  • Fitness trainers or coaches offering private sessions or classes
  • Any appointment-based business that needs a professional, automated way to manage clients

Main Alternatives to Consider

While SimplyBook.me is a standout option, it’s not the only player in the space. Calendly and Acuity are both well-known competitors, but SimplyBook.me offers more customization and marketing tools right out of the box.

  • Calendly is simpler and more focused on meeting scheduling, with limited branding and industry-specific features.

  • Acuity is strong in managing more complex bookings and team scheduling, but its learning curve and pricing might not be ideal for every business.

If you want a tool that doesn’t just handle appointments, but helps you run and grow your business, SimplyBook.me is often the better pick—especially for solo entrepreneurs and service teams who care about presentation and flexibility.

Final Thoughts

SimplyBook.me is a powerful platform for businesses that rely on appointments to generate income. What makes it different is how much control you have over your branding, your workflows, and your client experience—without needing custom coding or extra tools.

If you're recommending scheduling software to your audience or considering one for yourself, this is one of the few platforms that feels like it was actually built for real service businesses, not just corporate meetings.

Affiliate marketers, creators, or consultants in the wellness or personal service space will find this tool incredibly aligned with the needs of their audience—and well worth promoting.